The ancient Egyptians had a word for the water that came before everything; before land, before the sun, before there was anything to name: nu.

Thousands of years later we're using it for flavored sparkling water in a glass bottle, which is either very pretentious or exactly right, depending on how you feel about water.

Here's what's in it: sparkling water and natural fruit essence. Here's what is not: sweetener, sugar, calories, sodium.

We're not trying to replace anything. We're trying to make the drink you already reach for ten times a day into something you actually look forward to. For lunch, the beach, or the second hour of that meeting that won't end.

The everyday, elevated. Starting with the most everyday thing there is.